By Luís Daniel Rijo in DOOH News — May 15, 2021

Ford`s Patent: Car Screens able to interact with Billboards

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

Ford this month had granted a patent application for Billboard Interfaces for Vehicle Displays. The patent application US 2021/0133810 A1 was initially filled in December 21, 2016.

According to the patent, the cars will interact with the billboards in the road, via a camera, and display screens. The patent says the car display will facilitate the users, driver or passengers, to obtain information related to a nearby billboard.

In 2019, the average commuting time in Europe was 25 minutes.

In Germany, 68% of the 41.3 million employees used their car to commute in 2016. In the Netherlands, 60% of commuting is done by car, and in France no less than 7 out of 10 use their car to commute.

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