Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to unsuspecting Android users.
GeoEdge this week released its solution for in-app real-time blocking of malicious and inappropriate ads. GeoEdge says this SDK is the digital marketplace’s first available innovation for blocking bad ads in real-time within the in-app environment.
GeoEdge SDK detects security issues, inappropriate and sexually-offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. GeoEdge says the tool blocks the bad ad before it renders, and replaces it with an alternate ad already verified as safe and appropriate. This allows publishers to protect their users without losing the revenue they rely on for the future of their business.
GeoEdge technology identifies issues ranging from redirects, drive-by downloads, viruses, and malicious files; to adult content, pop-ups, and device vibrations.
GeoEdge says is unique among ad security and quality vendors in its ability to identify and block inappropriate ad creative in real-time, rather than just identifying the security risks.
GeoEdge also provides to publishers, via a web-based console, full reports on all activity the technology observes in the app environment. It also provides a BI view of data that can be visualized at the demand-source level.
“By offering a Mediation SDK integrated with Real-Time Blocking, GeoEdge is taming mobile malicious and offensive ads and content by replacing the offending ads and content with safe ones, ensuring the revenue stream for app developers and a safe experience for users.”
Amnon Siev, CEO of GeoEdge.