GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy’s marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management.
GoDaddy says Fara Howard has unique experience building community-based engagement and leveraging those activities through integrated marketing efforts. Prior to joining GoDaddy, Howard was the Chief Marketing Officer at Amazon Fashion. Howard also served as Vice President of Global Marketing at Vans and held senior marketing roles at Dell.
GoDaddy is promoting Andrew Low Ah Kee to COO, with responsibility for worldwide commercial strategy and operations. In addition to his current remit for global revenue functions – marketing, sales, and international expansion – Low Ah Kee will add responsibility for customer engagement via GoDaddy’s global Customer Care operations. Howard will report to Low Ah Kee.
“We are incredibly lucky to have Fara join the team. Fara’s expertise in building iconic brands will help us further differentiate what we deliver and how we engage with our customers. Looking forward, GoDaddy has tremendous opportunities ahead of us, as we extend how we holistically engage and serve the community of everyday entrepreneurs around the world to help them name, create, grow and manage their ideas,” said GoDaddy CEO Scott Wagner.
“GoDaddy’s 18 million customers around the world are inspiring,” said Ms. Howard. “The opportunity to connect with them and help them progress their ideas is hugely exciting, and their stories will help bring the GoDaddy brand to life all around the world.”