Google automated bidding is now taking in consideration the deal floor prices, but still as opt-in

Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory.

Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding taking in consideration the deal floor prices will help to get better performance with automated bidding on more campaigns.

Advertisers have the option to choose an automated bidding strategy for the non-guaranteed deals and specify if a bid floor is to be taken into consideration.