Google Bid Manager API to discontinue Full Path and Path Attribution Reports

Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.

Key Changes and What to Expect

• Deprecation Complete: After May 1st, queries using ReportType FULL_PATH or PATH_ATTRIBUTION will generate empty reports.
• Existing Resources: Previously generated report files and existing Query and Report resources of the deprecated types will remain accessible.
• Sunsetting of Values: As of May 1st, the following will occur:
  • queries.create requests using the FULL_PATH or PATH_ATTRIBUTION ReportType values or the pathQueryOptions field will produce an INVALID_ARGUMENT error.
  • queries.get, queries.delete, and queries.reports.get requests attempting to retrieve resources using these types will result in a NOT_FOUND error.
  • queries.list and queries.reports.list responses will no longer include resources associated with these types.

To ensure a smooth transition and avoid service disruptions, Google is recommending that users cease creating, retrieving, or running reports using the deprecated values prior to May 1, 2024.