Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this course advertisers will find "video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and how to use asset reporting for creative insights."
The Ad Assets for App Campaigns course has a certificate of completion and is structured on how the app campaign creates relevant ads for users; how to use ad assets to help the campaign create relevant ads; and how to optimize assets with the ad asset report.
Ad Assets for App Campaigns course will soon be available in other languages like Portuguese, Chinese, Chinese Traditional, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Polish, Russian, Spanish, Turkish, and Vietnamese. Users need need a score of 80% or better on each assessment to earn a certificate of completion.
Google creates new course for creative strategy for App campaigns
-
- •
- •
Read Next
AI ad labels cut click-through 31.5%, IAB framework cites NYU study
Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?
Google's third spam update of 2026 rolls out to every language
Google's August 2026 spam update reached every language on August 18, as Apple rewrote its EU App Store fee terms and ChatGPT ad units swapped advertisers.
The ad stack between the brief and the screen it lands on
Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake.
Brands named in ChatGPT's own query win mentions 33x more often
Only 3.1% of 3,554 retrieved pages earned a citation, and 21 of 27 first queries carried brands nobody typed. Where does technical AI visibility work land?
Teads gains exclusive 10-day Black Friday takeover of V smart TV screens
Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights?
Nano Interactive Screen Graph fills missing CTV episode and cast data
Content sensitivity flags for addiction, abuse and violence reach CTV planners, with segments updating in real time. Coverage, partners and pricing undisclosed.
DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP
Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift?
xAI loses Texas venue bid as court finds Grok terms too faint to bind
Judge Freeman ruled gray-on-black links on two Grok screens formed no contract at all. Sites skipping checkbox consent now face wider class action exposure.
Startpage wins built-in Firefox search slot in 5 European countries
Firefox users already ran over a billion Startpage queries a year through add-ons. Exa now powers AI answers and NVIDIA opens 2,000 games. Who gets defaults?
LiveRamp executives lose merger pay vote by 44.3m votes to 7.3m
Merger itself cleared with 51.6m shares in favour, only 60,073 against, sending RampID toward Publicis. The pay rebuke is advisory and does not bind the board.
Subscribe to Newsletter
Every morning, get a curated digest of the last 24 hours in programmatic advertising
Discussion