Google creates new course for creative strategy for App campaigns

Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this course advertisers will find “video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and how to use asset reporting for creative insights.”

The Ad Assets for App Campaigns course has a certificate of completion and is structured on how the app campaign creates relevant ads for users; how to use ad assets to help the campaign create relevant ads; and how to optimize assets with the ad asset report.

Ad Assets for App Campaigns course will soon be available in other languages like Portuguese, Chinese, Chinese Traditional, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Polish, Russian, Spanish, Turkish, and Vietnamese. Users need need a score of 80% or better on each assessment to earn a certificate of completion.