Google expands smart segmentation for rewarded ads in AdMob

Google expands smart segmentation for rewarded ads in AdMob

Google this week expanded smart segmentation to include rewarded ad units. Until now, smart segmentation was only available for interstitial ad units.

According to Google, smart segmentation is a feature that only shows ads to users unlikely to make purchases in the app.

Google says that smart segmentation protects the user experience of your purchasers while growing the ads revenue.


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