Google introduces sponsorship by day part or percent of share of voice in PGs

Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.

Luis Rijo

Sep 17, 2020 - 1 min read

DV360 Marketplace

Google this week announced the introduction of sponsorship by daypart or percent of share of voice in programmatic guaranteed (PG) deals, in addition to the cost-per-thousand impression (CPM) deals or the cost per day (CPD) sponsorships.

Publishers are able to set up PGs in Google Ad Manager with a percent of share of voice. This means that a buyer can run ads on a percent of the impressions available throughout the entire day in a specific publisher.

The other option is the sponsorship by daypart where advertisers can run PG ads just on a time frame of the day. Google exemplifies with the Thanksgiving day, where advertisers are now able to reserve impressions available between 6 PM and midnight, for example.