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Google introduces support for Google Analytics 4 in Data Studio

Google last month introduced support for Google Analytics 4 in Data Studio.

Google last month introduced support for Google Analytics 4 in Data Studio.

Google Analytics 4 was launched in October, last year, and it is the next generation of Google Analytics.

Google says future improvements will be done on this new version of Google Analytics, so it is recommending advertisers to upgrade to Google Analytics 4 property type.

Besides the GA4 connector, Google also improved the DV360 connector last month, introducing more fields:

Line Item Type
Inventory Source Type
Creative Type
CM Post-View Revenue
Inventory Delivery Method
Insertion Order Status
Line Item Status

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