Google introduces support for Google Analytics 4 in Data Studio
Google last month introduced support for Google Analytics 4 in Data Studio.
Google last month introduced support for Google Analytics 4 in Data Studio.
Google Analytics 4 was launched in October, last year, and it is the next generation of Google Analytics.
Google says future improvements will be done on this new version of Google Analytics, so it is recommending advertisers to upgrade to Google Analytics 4 property type.
Besides the GA4 connector, Google also improved the DV360 connector last month, introducing more fields:
- Line Item Type
- Inventory Source Type
- Creative Type
- CM Post-View Revenue
- Inventory Delivery Method
- Insertion Order Status
- Line Item Status
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers