Google Measurement Partners: Integral Ad Science (IAS) selected for brand safety and viewability

Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability, the company announced this week.

Google Measurement Partners include Comscore, Research Now, Ekimetrics, Tune, Adjust, AppsFlyer, Innovid, IAS Integral Ad Science, DoubleVerify, Nielsen, IRi, Oracle, Analytic Partners, Meetrics, Neustar, Sizmek, Cyber, Kochava, Adways, Singular, Moat, and Kantar.

Google Measurement Partners offer solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, and YouTube.

“IAS is honored to be a Google Measurement Partner,” said IAS, CMO, Maria Pousa. “Advertisers need to know their ads will be placed in brand-safe environments and actually be seen by real people. They also need to know who they can trust to provide the right measurement solution that allows them to plan thoughtfully and understand what’s working.”

IAS has partnered with Google to provide viewability measurement since 2016 and began providing brand safety starting in 2017.

Over 20 verified partners were chosen to become Google Measurement Partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Each company selected was given a badge to help marketers easily identify Google’s preferred partners.