Google Optimize to return the same custom page for 24 hours
Google Optimize is now automatically displaying a custom page for users that arrive at a website via a Google Ads campaign, Google announced this month. According to Google, the custom page will be visible to the user for 24 hours.
![](https://ppc.land/content/images/2023/08/https-3A-2F-2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-2Fpublic-2Fimages-2F17059151-4ba4-4e7b-a711-ba8016da9d94_3840x2160-1.jpeg)
To display a custom page, advertisers need to add the Google Ads rule to ensure the custom page is shown to people who first arrive from a Google Ads campaign. Advertisers are also able to use a custom page by using a UTM parameter (utm_campaign) on the urls of email, search, or any other campaigns.
Google says the Google Ads and UTM parameter rules are already available to use in Optimize and in Optimize 360.