Google has the plan to launch Google Surveys in more 50 countries. At the moment, Google Surveys is working on Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, and United States.
Michael Cumberbatch, Product Manager at Google Surveys, wrote a post about the new launch, but then the post was deleted and it seems the rollout will be done in phases. “We will continue to roll out to additional countries over time.”
Here the text from Michael Cumberbatch on the deleted blog post:
“We’re excited to announce that you can now survey over 50 countries around the globe with Google Surveys. When we first launched Google Surveys in 2012 (we called ourselves Google Consumer Surveys back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming in those days, and that made it hard for many companies to make decisions based on what their customers were actually thinking.
Google Surveys made it easy to keep your finger on the pulse of your customers with fast, reliable insights from real people. Since then, we’ve continued making improvements to the product. We also launched Surveys 360, our enterprise version, with advanced targeting, reporting and sharing features.
And now users of both versions can reach people in more than 50 countries. Wondering if your new product line should launch in Portugal? Stop guessing and find out. Lacking competitive intel in India? Not anymore. Trying to convince your boss that your idea is better? We can help with that.
“As a global company, we’re especially excited about the targeting expansion to over 50 new countries. We’ll be using Google Surveys to run consumer research and brand awareness studies in markets that have historically been difficult for researchers to access.” Frank Kelly, SVP Global Marketing & Strategy, Lightspeed GMI”
What is Google Surveys?
Google Surveys is a market research tool that allows the creation of online surveys. Users complete survey questions in order to access high quality content around the web, and publishers get paid as their users answer the surveys. Google automatically aggregates and analyzes responses, providing the data to you in a simple online interface.