Google starts removing apps from the Play Store due to ad fraud

Google this month announced the removal of two apps from the Play Store due to an investigation that discovered evidence of app install attribution abuse. This is the first time Google is removing apps from the Play Store due to ad fraud schemes.

Dave Kleidermacher, VP, Head of Security & Privacy – Android & Play, said Google discovered evidence of app install attribution abuse in 3 ad network SDKs. Google asked developers to remove those SDKs from their apps. Dave says Google believes most of these developers were not aware of the behavior from these third-party SDKs.

Google is realizing ongoing investigations and additional reviews of other apps and third-party SDKs. Google says that if they find evidence of additional policy violations, they will take action.