Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours.

Google did a beta test with 30 advertisers and when they add sitelinks on TrueView per Action ads, they saw a 23% increase in conversions.

Sitelinks for YouTube for Actions will be available on the extensions tab in Google Ads.

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