Google to launch Customize attribution models on Floodlights

Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform.

Google to launch Customize attribution models on Floodlights

Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform. Customize attribution models should be available on CM on the following weeks.

Floodlights and reporting currently use a last-touch model by default.

Advertisers will be able to customize the Floodlight attribution by selecting from a set of available models in your Floodlight settings. Advertisers will also be able to choose what attribution model to use when running offline reports with a new attribution model filter.

For DV360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced.

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