GumGum launches a contextual certification program

GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.

According to GumGum, the contextual certification program is 30 minutes-long and covers the history of contextual advertising, contextual strategy, a look behind the lens on the technology that makes contextual intelligence possible and information on the Media Rating Council, who manage measurement accreditation for the advertising industry.

GumGum says it plans to offer additional digital advertising certification programs in the future through GumGum University. Potential topics for future certification programs include CTV and in-game advertising.