HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced. "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the DOOH space," said Barry Frey, DPAA President & CEO.
HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world.
"We live in a digitally connected world where consumers expect tailored services at the right time and place. At HERE, we specialize in providing location data and services for the companies dealing with audience segmentation, location targeting and campaign attribution. We are excited to join DPAA, engage with its impressive membership base, and offer the DOOH marketplace the value of our location platform and services," said Hervé Utheza, Head of Media, Advertising & Telco at HERE.
DPAA is a global, digital out-of-home marketing association. DPAA functions as a business accelerator and consultant for members.