How to track scrolling with Google Analytics?

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Track the scroll depth can be very important if you have a website with a few pages or just one unique page. Brands like Spotify, Samsung, Asus, NY Post are using the plugin Scroll Depth. On the websites with a unique page you can not even track the page views on Google Analytics. If you track the scroll with this plugin you will be able to use this report as an alternative to bounce rate.

To measure the scrolling on Google Analytics, the first action is installing the Scroll Depth plugin in your page. Then install this report on your GA.

Scroll Depth plugin allows you to measure 3 types of events on your page: percentage of scrolling; distance of the scrolling in pixels, and also the timing that the user took to scroll.

With this plugin you will be able to fire GA events on 25%, 50%, 75% or 100% in the scrolling of each page; as alternative you can also fire events on the scroll distance. The third event on this plugin are the user timing events, “fired alongside the other events and their purpose is to record the amount of time between the page load and the scroll point.”

Why track the scroll?

To know better the behavior of the users on your website and if you need to do actions to improve. On this article, Hussain gives the example of the CTA. Imagine that your CTA is under the 50% scrolling and most of the users do not scroll your page more than 50%. Your CTA will not be visible for them. The scrolling report will allow you to have intelligence on this.