HTML5 access on Google Ads for advertisers with more than 9K spend

Starting August 27, 2018, Google will automatically approve advertisers for HTML5 ads once they spent more than USD 9000 on Google Ads, and the account is more than 90 days old.

There will be more changes in HTML5 template ads in Google Ads API & Scripts. Google says that creating TemplateAds with IDs 419 (HTML5 Ads) may result in an error in Google Ads API and Scripts. Google Ads API users will see the error AdError.Reason.USER_DOES_NOT_HAVE_ACCESS_TO_TEMPLATE when creating HTML5 ads using various services. Google Ads Scripts users may see an error that the ad cannot be saved when using the HTML5AdBuilder class to create a new HTML5 ad.

Existing accounts that have used or are currently using HTML5 ads will be whitelisted, and will continue to be able to upload HTML5 ads. Existing HTML5 ads will also continue to serve after this date.

For new accounts, or that never used HTML5 ads before, may be affected by this change. Google recommends to apply for HTML5 access in Google Ads account by filling in the whitelist request form; or use an AMPHTML instead of a regular HTML file in your HTML5 bundle. AMPHTML ads won’t trigger the error.

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Daniel Rijo

Daniel Rijo writes on PPC Land. He works and lives in Frankfurt. Born in Lisbon, Portugal. Works in digital marketing. Subscribe here PPC Land Newsletter.