HubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot Ads also includes integrations with Facebook and Google.
“LinkedIn is the world’s largest professional network, so it was important to make its advertising tools available to our customers,” said Nicholas Holland, GM, and VP of HubSpot Marketing Hub. “HubSpot Ads provides a suite of tools that our customers can use to generate new leads and nurture them into loyal customers, all while gathering insights to make sure they’re spending their time and money wisely. By adding LinkedIn ads to the platform, we’re giving businesses one more option to level-up their advertising strategy and grow better.”
According to HubSpot, by connecting their LinkedIn ads account, customers will be able to target ads at their ideal customer across the entire buyer’s journey. The connection also enables advertisers to:
Create targeting audiences off of any data point within the HubSpot CRM and easily sync them between HubSpot and LinkedIn
Automatically sync, de-dupe, and nurture any new leads from LinkedIn’s Lead Gen ads to the HubSpot CRM
Analyze how LinkedIn ad spend is influencing the company’s bottom line with true ROI reporting
Align LinkedIn ads with the rest of the company’s marketing efforts within HubSpot
In addition to the LinkedIn ads integration, HubSpot also offers an integration with LinkedIn Sales Navigator and includes organic LinkedIn posting and analytics in its social media tools.