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IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms.
IAB says the metrics glossary was made with the purpose of “making it efficient for agencies and brands to evaluate, plan, and buy Digital Out-of-Home (DOOH) alongside traditional online media.”
“The glossary is also intended to keep pace as the industry advances” so all the industry members that “would like to provide feedback or have questions” can contact firstname.lastname@example.org.