By Luís Daniel Rijo — Jul 19, 2021

IAB Tech Lab names Anthony Katsur as CEO

Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.

IAB Tech Lab last week named Anthony Katsur as Chief Executive Officer. Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.

“Anthony joins IAB Tech Lab at an incredibly important moment, and I can’t imagine a stronger CEO to lead IAB Tech Lab into the future,” said David Cohen, CEO, IAB. “He has made outstanding contributions over the past years as a contributor to IAB and IAB Tech Lab focused on driving excellence in video and mobile. He brings exactly the right expertise to lead the industry in developing the specifications and standards required to maintain a vibrant and open internet.”

Katsur will assume the role on August 2, 2021.

IAB Tech Lab is a global organization with over 700 member organizations. Standards developed by Tech Lab include ads.txt (Authorized Digital Sellers) and sellers.json, the Transparency and Consent Framework (TCF) for the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) Compliance Framework, and OpenRTB (Real-time Bidding), which underpins programmatic buying and selling.

Before joining IAB Tech Lab as CEO, Katsur was Senior Vice President, Digital Strategy, Corporate Development and Operations at Nexstar, Inc, America’s largest local television and media company.

“The industry is experiencing simultaneous watershed moments in the areas of OTT & Advanced TV, fraud, identity, and consumer privacy. Tech Lab is at the forefront of all these issues,” said Katsur. “We’ll accelerate the development of tech frameworks the industry needs to support a free and open internet around the world. While our mission to ensure useful standards remains vital, we fully expect to deliver code upon which the ecosystem can innovate.”

Prior to Nexstar, Katsur, served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams, and executed business with leading agencies, brands, and media companies. He has also held global technology and business leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations, and engineering divisions.

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