iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio.
iHeartMedia will leverage Radiojar’s tools to combine the elements of broadcast radio and transition the produced listening experiences into other audio platforms including music streaming and podcasts. Radiojar was purchased by iHeartMedia subsidiary RCS – a provider of broadcast and webcast software, serving more than 14,000 broadcast, digital, TV, cable, and satellite music companies worldwide.
With Radiojar, RCS clients will now have a platform to combine or parse individual audio elements such as DJ voice tracks, music and broadcast spots to create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere.
As part of the acquisition, Radiojar will also continue to provide tools that allow independent podcasters, radio stations and individuals to instantly create their own radio stations and broadcast from anywhere in the world.
“Because we lead in all audio categories and understand the entire landscape, from broadcast radio to streaming radio to podcasts, we are always looking for next-generation technologies and services that can complement the overall audio ecosystem. We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience. These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums including digital stations and podcasts.”Rich Bressler, President, COO, and CFO for iHeartMedia