Veritone this week announced that iHeartMedia’s is planning to use Veritone’s AI platform to make more shows across the iHeartPodcast Network available in multiple languages, helping to expand their podcast market. The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.

“iHeartMedia will not only be able to scale to new markets with localized language translations but retain the brand value of their top talent’s voice–which is fundamental in podcasting. We are also partnering to develop synthetic voices for advertising and engaging content while reducing time-to-market and production costs for radio, podcasting and the metaverse,” said Ryan Steelberg, president of Veritone.

Veritone’s synthetic voice solution offers custom synthetic voice cloning that takes a professional approach and works with clients to acquire the training data to create realistic custom voice clones.