JMPR Public Relations has announced that it has been named public relations agency of record for EagleRider, the world’s largest motorcycle tourism company.
Twenty-five years ago, EagleRider pioneered the concept of motorcycle rentals for enthusiasts and adventure-seekers to experience the unfiltered freedom of travelling to iconic destinations around the world. A company built by riders for riders, EagleRider enables people to live their dreams and explore beautiful landscapes from the saddle of a motorcycle.
JMPR was selected because of the agency’s extensive relevant experience in the travel, lifestyle and transportation industries, as well as its relationships with industry and consumer decision makers. JMPR will be responsible for helping to drive awareness of EagleRider tour and rental offerings through traditional and social media campaigns to further engage the brands’ motorcycle enthusiast and unique travel seeking audiences.
“Our goal is to empower enthusiasts and first time riders to embrace the freedom of the open road and we look forward to working with JMPR to drive even more awareness of what makes our brand revolutionary to the industry,” said Chris McIntyre, CEO and Founder of EagleRider. “We are confident that JMPR’s experience and track record for results in the motorcycle and lifestyle spaces will help us continue to expand our brands relevance to our customers.”
What began as the dream of four bikers in a 1992 Los Angeles garage has grown into the global leader in motorcycle tourism. The once small-scale idea now helps more than 100,000 people experience their deep-rooted passion of exploration and adventure each year. The brand offers a variety of travel options to fit every rider’s needs, including dozens of itineraries for self-drive or guided tours complete with motorcycle-friendly hotels and Club EagleRider, a membership program where you can rent any motorcycle, anywhere for only $39 per month.
“EagleRider is an innovative leader in motorcycle tourism and we’re excited to elevate the unique stories behind this brand,” said JMPR President Joseph Molina.