Lisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today. Current CEO Scott Knoll will move into an advisory role.
Lisa Utzschneider has over 20 years of experience and most recently served as Chief Revenue Officer for Yahoo.
“I am thrilled to join IAS and work with our accomplished team to scale the company globally. Neutral third-party verification has become critical for marketers and consumers alike, and I look forward to partnering closely with our customers to best address their needs.”Lisa Utzschneider, incoming CEO, IAS
According to IAS, prior to joining Yahoo as CRO, Lisa worked as Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Before Amazon, Lisa spent 10 years at Microsoft leading strategic and organizational advertising initiatives that increased customer satisfaction and revenue growth and developed the U.S. advertising go-to-market approach.
Lisa has been on the boards of the IAB and the Ad Council. She has been honored in the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She is also a trustee of Bates College.
“Over the past eight years, it has been an honor to work with the incredible team at IAS and to lead the company as it grew from just 18 employees to over 600 around the globe. Back in July, I decided that the time was right to bring someone else to lead IAS into the next phase of its development. Lisa will be a great leader and look forward to helping her navigate this new stage at IAS in an advisory capacity.”Scott Knoll, incumbent CEO, IAS
IAS says Lisa Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.