DPAA announced today that LiveDOOH has joined the association. Based in Germany, LiveDOOH provides an “automation platform” for use by media owners, retailers, and media agencies. The team behind LiveDOOH’s programmatic platform is composed of specialists in the fields of advertising, software development, algorithms, and data analysis.
“Barry Frey, DPAA President & CEO
LiveDOOHhelps its customers tap into the great potential of digital-out-of-home advertising through predictive targeting, its ability to handle mixed-goal campaigns and dynamic scheduling based on virtually any type of data. We look forward to working closely with them to help advance their business.”
DPAA is a global, digital out-of-home marketing association that has created a community environment in which members drive and promote their digital capabilities. DPAA functions as a business accelerator and concierge/consultant for members.
“We started our company on the firm belief that DOOH advertising had a greater potential than just playing back ads in a loop; that it can have the same adaptable capabilities as online advertising while respecting the specific needs of OOH. Our cloud-based platform accomplishes this. We are joining DPAA because of our admiration for all that Barry and his team have done to help grow the DOOH industry, and our desire to be a leading impulse in this exciting movement.”Fernando Mayorga, CTO, LiveDOOH