LiveRamp to acquire Habu

LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.

The acquisition will allow LiveRamp to provide customers with a unified platform for connecting, managing, and analyzing data across all clouds, walled gardens, and clean rooms. This will enable businesses to unlock new insights, improve decision-making, and drive growth.

The acquisition will help LiveRamp expand its data collaboration network and reach more customers.

It will also give LiveRamp access to new technology that will enable it to provide more advanced data management and analytics capabilities.

The combined company will be well-positioned to help businesses take advantage of the latest data privacy regulations and technologies.

Benefits for Customers

• Streamline and simplify cross-cloud collaboration by seamlessly connecting data across clouds, warehouses, and clean rooms while reducing complexity and IT infrastructure constraints.
• Achieve a first-of-its-kind, single view of measurement across any walled garden, programmatic channel, or media partner, including media networks and all major CTV and TV platforms.
• Access enhanced enterprise identity and connectivity solutions to break down data silos and navigate signal loss and evolving privacy regulation with confidence.
• Expand LiveRamp’s industry leading data collaboration network, enabling global connectivity to the world's most scaled network of publishers, walled gardens, retailers, brands, and agencies.
• Advance AI initiatives through greater data access to train and optimize analytical models that inform marketing decisions and enable other enterprise use cases.

“LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” said Scott Howe, CEO of LiveRamp. “Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.”