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Marketo today announced a partnership with Slack. Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads.
According to Marketo, the integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels.
“Marketo and Slack have joined forces to create a joint solution that provides real-time notifications about customer engagement, to build the pipeline and ultimately drive revenue,” said T.K. Kader, group vice president of Strategy, Corporate Development and Global Alliances at Marketo.