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Mash Strategy in the UK aquired by WPP Group

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Mash Strategy in the UK aquired by WPP Group


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WPP today announced that Kantar Consulting, the newly launched specialist growth consultancy within Kantar, has acquired Mash Strategy Limited (“Mash”), a London-based brand strategy and growth consultancy.

Mash provides integrated consulting services covering growth strategy, insight, innovation and brand transformation. Clients include Johnson & Johnson, Samsung, Unilever, and PepsiCo.



Mash was founded in 2010 and employs around 25 people in London and New York. Kantar Consulting is part of Kantar, the data investment management division of WPP.

According to a WPP press release, this acquisition “continues WPP’s strategy of investing in important markets and sectors. Worldwide, WPP’s data investment management companies (including associates and investments) collectively generate revenues of approximately US$4.5 billion and employ around 33,000 people. In the UK, WPP companies (including associates) generate revenues of approximately US$3 billion and employ nearly 17,000 people.

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