AMF Media Group (AMF) this week announced that NichePlus Digital will join AMF effective April 1, 2019. NichePlus Digital is a digital agency that has been specializing in programmatic, SEM and customized digital campaign strategy for more than seven years.
In addition to AMF’s existing offices throughout California, the combined agency will operate out of Vancouver, British Columbia and Atlanta.
“By 2020, 50 percent of all advertising will be digital. And, almost 90 percent of all digital display ads will be bought programmatically,” said Vintage Foster, CEO of AMF Media Group. “Bringing in NichePlus allows us to better service clients immediately while positioning the agency for future growth.”
AMF says the deal enhances AMF’s digital capabilities, introducing a new AMF Digital division. AMF’s clients will have access to a suite of digital solutions, including programmatic data display targeting, OTT and connected TV advertising, search engine marketing, search engine optimization, email display targeting, and social amplification.
In addition to digital, the combined agency will provide branding, marketing, public relations, internal communications, web and app development, video production, events, and crisis communications services.
“We are thrilled to join with AMF Media Group and be able to serve clients more holistically. Building a brand requires many techniques and strategies to be successful over the long term, but spot on messaging still drives the bus. Engaging creative is essential for a great campaign result,” said Craig Brown, CEO and chief technology officer of NichePlus. “AMF’s award-winning creative team will enhance the success rates of our clients’ digital investments. Together we will be able to exponentially scale our client base.”