By Luís Daniel Rijo in Data News — Jan 7, 2021

Nielsen renews multi-year agreement with TEGNA to provide TV ratings

TEGNA’s customers use Nielsen data to activate and measure local media buys.

Nielsen yesterday announced a multi-year renewal agreement with TEGNA to provide local television ratings. Tegna is an American broadcast company active in 34 local markets in the United States.

“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”

Nielsen says TEGNA is using Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza, and Nielsen Scarborough.

According to Nielsen, the TV measurement includes traditional cable, satellite, and over-the-air (OTA) viewers, as well as the number of viewers who access linear streams of broadcast content through virtual providers. The combination of this data, enables TEGNA’s customers to activate and measure local media buys.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email