OOH: DPAA to held the Canada Summit as a live zoom event

DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET. According to DPAA, Canada Summit will focus on reimagining OOH as the world re-opens, with discussion topics including innovation, location data, programmatic, OOH’s growing role in omnichannel strategies, and more. Registrations are now open.

The premier sponsor of the event is Hivestack, and the confirmed speakers include Ben Jankowski, SVP Global Media, Mastercard; Lara Skripitsky, Vice President and Chief Technology Officer, McDonald’s Restaurants of Canada Ltd.; Susan Irving, CMO, Kruger Products; and Alexandra Panousis, CEO, Carat Canada.

“We look forward to welcoming brands, agencies, media owners, press, ad tech and other interested parties to discuss ways to engage today’s multi-screen consumer in a world where video content and advertising are everywhere. This year’s event will have even greater resonance, coming at a time when businesses and society are coming back from an unprecedented shut-down, and brands needing to connect with consumers quickly and in impactful ways,” said Barry Frey, DPAA President & CEO.

DPAA is a global trade marketing association connecting out-of-home media with the advertising community.