OpenX announced this week the appointment of Satoru Yamauchi as director of partner services for Japan. Satoru Yamauchi has two decades of experience in leading strategic account teams at global digital media companies. According to OpenX, Satoru will oversee partnership success in the region.
OpenX said that had record growth in the Japan market in 2017. OpenX Japan recorded 52 percent growth in net revenue year-over-year as of January 2018 and saw its number of publisher partners double in the same time period. It is now the largest independent advertising exchange in the country (second overall to Google).
“We are excited to welcome Satoru to OpenX at this exciting time for our Japan business,” said Jason Fairchild, Co-Founder, OpenX. “Satoru’s depth of experience in our industry and record for building meaningful relationships will play an integral role in continuing our ambitious growth strategy that has propelled OpenX to become the largest independent advertising exchange in Japan.”
According to OpenX, Satoru was most recently head of sales at AdRoll where he led the company’s go-to-market strategy in Japan and saw the company’s clientele grow from zero to over 1,000 advertisers. Prior to that, Satoru was the GM at Recruit Holdings where he managed 48 employees, encompassing the ad tech, operating, display and SEM teams. Satoru has also held roles at Yahoo! Japan and Overture.
“At the rate that programmatic is gaining traction in Japan, OpenX is strongly positioned for success due to their unwavering commitment to quality and their reputation for being a trusted partner,” said Satoru Yamauchi. “I’m excited to work with such a capable and respected team as we help our partners navigate rapidly changing technologies to drive superior monetization and business results.”