Oracle stops selling third-party data in Europe, starting today
Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
Oracle today stopped selling third-party data targeting in Europe, AdAge reported. Oracle, BlueKai, Crosswise, and Datalogix (all Oracle) will stop offering third-party data for Europe, starting today.
Oracle’s contextual targeting GrapeShot and the verification service Moat will continue available.
Last month, Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands. The lawsuits accuse the two data brokers of breaching the EU’s General Data Protection Regulation (GDPR).
Oracle didn’t do any public announcement on shutting down the third-party data service in Europe, but AdAge, who had access to an internal update to partners, reports that there is no impact to first-party data ingest for Europe, so Oracle’s data management platform (DMP) will continue to work, but with first-party data only.
Last year, Oracle Data Cloud shut down its AddThis third-party data targeting in Europe. This year, billions of records belonging to a database maintained by BlueKai were left exposed online due to a security lapse.