Pandora yesterday introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands. Since yesterday, Pandora is rolling out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile users coming soon.
Pandora has partnered with SoundHound’s Houndify voice and conversational AI platform featuring its proprietary Speech-to-Meaning™ and Deep Meaning Understanding™ technologies, which deliver unprecedented speed, accuracy, and intelligence in voice recognition and understanding.
“Pandora is the leader in personalized audio entertainment, and millions of our listeners are already loving the experience we’ve created on smart speakers and other voice-enabled connected devices,” said Chris Phillips, Chief Product Officer, Pandora. “With Voice Mode, we are introducing an even more natural and conversational way for listeners to discover new music and enhance their experience directly in the Pandora mobile app, like getting recommendations from a friend who really knows you.”
By saying the wake phrase “Hey Pandora” followed by a request, users can effortlessly control and continually refine their listening experience by just speaking naturally. Voice Mode allows listeners to seamlessly enjoy the full range of their Pandora experience hands-free whether they’re driving, cooking, working out, or entertaining friends.
Types of requests include:
- Control requests to change stations, control volume, skip or pause music, and other basic navigation commands.
- Thematic requests delivering personalized music based on each user’s unique tastes, moods, and favorite activities like “play something for my workout” or “play music for relaxing.”
- Open-ended requests like “play something different,” “play something I like” or “play more like this.”
- Basic requests for a specific artist, song, station, podcast or playlist like “play new music by…” or “play my happy jams playlist.”
- Interactive requests like “what song is this?” or directional requests like “add this song to my party playlist” or “I like this” to give a thumbs-up.