Parallel tracking for Google Ads display campaigns to become mandatory

Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019.

Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to users as tracking runs in the background.

Google says that parallel tracking for video campaigns was postponed until later this year.