RhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores.
RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match linear TV ad exposure with desktop, mobile, and connected TV (CTV) ad exposures.
“As we move into the holidays, it’s the season for attribution as retailers with physical locations seek to justify media investments with in-store traffic and sales impact data. By integrating the Placed Attribution for TV with our platform, we have the advantage of offering clients consolidated, easy-to-interpret reports that clearly prove whether their marketing efforts have moved the needle. As TV and digital buyers transition to video activation teams with combined media budgets, it’s vital that we offer solutions that bridge the gap between linear TV and digital with unique reach measurement across all screens.”Jorg Nowak, Senior Vice President of Global Sales, RhythmOne
Placed Attribution for TV delivers actionable data to RhythmOne’s media buying platform by providing a common currency for omni-channel attribution across TV, digital, search, and out-of-home advertising.