Salesforce today announced a new partnership with Google. Salesforce plans to use Google Cloud Platform for its core services as part of the company’s international infrastructure expansion. In addition, the companies will offer new integrations that connect Salesforce with G Suite, Google’s transformative productivity and team collaboration services, enabling customers to surface powerful customer intelligence seamlessly between Salesforce Lightning and Quip and Gmail, Hangouts Meet, Google Calendar, Drive, Docs and Sheets.
The companies will also deeply integrate Salesforce with Google Analytics, seamlessly connecting sales, marketing, and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, for the first time. Customers will be able to gain new consumer insights so they can deliver the most relevant experience at the right moment—whether that’s talking to a sales person, opening an email, visiting a website, clicking an ad, or searching on Google.
In addition, as part of the agreement, Google will continue to use Salesforce as its preferred CRM provider to engage with its cloud customers in new and meaningful ways, while Salesforce will continue to use G Suite as its preferred email and productivity provider.