Smart this month acquired InsideAll, a technology company that facilitates client-side Header Bidding for publishers.
According to Smart, InsideAll’s technology provides a single user interface, as well as a unified dashboard, to optimize across all exchanges. InsideAll’s technology will be available on Smart’s platform, providing publishers control and transparency in their Header Bidding endeavors.
“Smart’s Managed Holistic+ is the ultimate solution for publishers, promising them absolute certainty in their strategies. InsideAll’s technology and Smart’s managed services for Header Bidding deliver unrivaled value for publishers,” said Arnaud Créput, CEO of Smart. “This acquisition underscores our commitment to transparently maximise our publishers’ revenues, enabling them to take full control of their data, their inventory, and ultimately their monetisation sources.”
Inside All was created in 2016 and is currently working with publishers such as Groupe Marie Claire, Melty, Paris Turf, Mondadori and Galaxie Media.