Smart AdServer appoints Murray Phillipson as VP Demand EMEA
Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
![Smart AdServer appoints Murray Phillipson as VP Demand EMEA](/content/images/size/w2000/2022/03/Murray-Phillipson.jpeg)
Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
According to Smart AdServer, Murray Phillipson has the mission to drive the growth of the demand offering. Murray Phillipson will be based in London and has the goal to strengthen relationships with agencies, trading desks, and direct advertisers across EMEA.
Murray previously held senior demand-side roles at Gumtree (eBay), OpenX, Sovrn, and more recently a senior role for BlisMedia.
“We are pleased to welcome Murray to Smart AdServer, with his appointment strengthening our presence in the UK, a strategic market that drives European ad spend,” comments David Pironon, Chief Programmatic Officer. “As we work towards bringing publishers and buyers closer together – operating always with a shared-interest business approach – Murray’s vast expertise in leading demand-side teams will be a strong accelerator for the company.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers