Smart AdServer appoints Murray Phillipson as VP Demand EMEA

Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.

According to Smart AdServer, Murray Phillipson has the mission to drive the growth of the demand offering. Murray Phillipson will be based in London and has the goal to strengthen relationships with agencies, trading desks, and direct advertisers across EMEA.

Murray previously held senior demand-side roles at Gumtree (eBay), OpenX, Sovrn, and more recently a senior role for BlisMedia.

“We are pleased to welcome Murray to Smart AdServer, with his appointment strengthening our presence in the UK, a strategic market that drives European ad spend,” comments David Pironon, Chief Programmatic Officer. “As we work towards bringing publishers and buyers closer together – operating always with a shared-interest business approach – Murray’s vast expertise in leading demand-side teams will be a strong accelerator for the company.”