eMarketer did a forecast for Snapchat and predicts that the mobile social network will generate this year almost £105 million ($135 million) in UK. Revenues this year almost double the amount from the prior year.
According to eMarketer, in 2015, Snapchat derived 95.9% of its global ad revenues from the US. This year, that proportion will fall to 75.8%, as the platform continues to add users outside its core geography. The UK will account for 10% of Snap’s worldwide revenues in 2018, but less than 1% of UK digital ad spend this year.
“Snapchat continues to pull in users and, by extension, ad revenues,” said Bill Fisher, eMarketer’s UK senior analyst. “An almost doubling of revenues in 2018 is a great result. But while the user base continues to be dominated by younger age groups, that revenue potential will remain somewhat restricted. And with the financial muscle of Facebook behind close-competitor Instagram, Snap’s going to have to work ever harder for those ad dollars.”