By Luís Daniel Rijo in Audio News — Jan 31, 2023

Spotify ad revenue grew 14% in Q4 last year

Spotify today announced the financial results for Q4 2022. Spotify Ad Revenue grew 14% in Q4 last year to 449 million euros.

Spotify Ad Revenue per quarter - 2022

Spotify today announced the financial results for Q4 2022. Spotify Ad Revenue grew 14% in Q4 last year to 449 million euros.

Podcast revenue grew in the mid 30% range Y/Y, reflecting double digit Y/Y growth in impressions sold and pricing.

According to Spotify, music advertising had revenue grew mid single digits Y/Y, reflecting double digit Y/Y growth in impressions sold, partially offset by softer pricing due to the current macroeconomic environment. The Spotify Audience Network saw double digit Q/Q growth in participating publishers, shows and advertisers.

Advertising revenue only accounts for 14% of Total Revenue. Premium (paid subscriptions) revenue grew 18% Y/Y to €2,717 million. Spotify expects to reach 500 million MAUs this quarter.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email