Today, Spotify launched a new multimedia format called Spotlight. Spotlight introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives a deeper insight into artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video, and text, that appear as users move through each episode.
Upon launch, the programming spans several content categories including news, pop culture, sports, politics, and music, as well as a range of viewpoints and voices. Spotify says that additional series will be launching throughout the month of February.
Spotlight is currently available only in the U.S. and will roll out to additional markets in the near future.
According to Spotify, Spotlight will launch with content from BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, Genius, The Minefield Girl, Refinery29 and Uninterrupted. Additionally, Spotlight will feature content from some of Spotify’s own original series such as RISE, Secret Genius, Spotify Singles and the new Viva Latino podcast.
“We are excited to launch Spotlight, a new format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories,” said Courtney William Holt, Head of Studios and Video. “Playlists play an important role in the daily lives of our users bringing them closer to the creators they love.”