Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers.
“APAC is one of our fastest growing regions and we’re thrilled to evolve our platform to help more brands effectively reach audiences at scale. As the battle for users attention is stronger than ever, it’s increasingly important to reach the right users at the exact moment they are open to discovering something new and interesting – wherever they may be in their customer journey,” said Adam Singolda, CEO and founder of Taboola. “We are honored to work with Eyeota and Lotame as our first data partners in APAC. It’s our mission to help grow the open web, giving brands an alternative to drive scale in a brand safe environment on publishers sites, and with our data marketplace – we make it even easier to target the right people at the right time.”
Taboola’s Data Marketplace was first launched in the US with partners Oracle Data Cloud, Neustar, Acxiom, and Bombora. Since launch, Taboola says that it has integrated over 50 data providers worldwide.