TAG: More than 60 Seals recertified for 37 Companies

The Trustworthy Accountability Group (TAG), last week announced the companies receiving 2018 seal recertification for compliance with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs.

37 companies were recertified for 62 different seals across TAG’s four programs. In total, 80 companies have earned 115 seals across TAG’s four programs. The companies received their initial seals during Q4 of 2017, so they did not require recertification for 2018. The large majority of seal recipients (78 percent) have chosen to request a “global” applicability of their seal status, rather opting than for a single geographic region.

“Effective certification programs set a high bar for compliance and then raise that bar each year, so participating companies must continuously improve their standards and maintain best practices,” said Mike Zaneis, CEO of TAG. “By achieving the rigorous recertification requirements of TAG’s seal programs, TAG members are demonstrating that they have taken the necessary steps to protect the supply chain and ensure the brand safety of their partners. TAG congratulates all of the 2018 TAG seal recipients for their leadership and dedication to building a safer and more transparent advertising ecosystem.”

TAG’s 2018 Seal Recipients receiving recertification included:

  • Adtelligent
  • Amobee
  • AppNexus
  • comScore
  • Conversant Media
  • dataxu
  • DoubleVerify
  • Forensiq
  • Goodway Group
  • Google
  • WPP’s GroupM
  • GumGum
  • Horizon Media
  • Index Exchange
  • Integral Ad Science
  • IPG Mediabrands
  • LKQD
  • LoopMe
  • Receptiv
  • Moat
  • Omnicom Media Group
  • OpenX
  • Publishers Clearing House
  • ProData Media
  • Publicis Groupe
  • RhythmOne
  • Rubicon Project
  • Sociomantic Labs
  • Sovrn
  • SpotX
  • Telaria
  • The Media Trust
  • Unruly
  • Viant
  • White Ops
  • WhiteBULLET
  • Ziff Davis