Impression Share

Latest Articles 2 Articles

Marketing News - Feb 15, 2019 Click share for search launched in Google Ads in the coming weeks

Google this week announced that is bringing the reporting about click share, already available in shopping campaigns since 2015, to search ads. Click share is the estimated share of all achievable clicks that an advertiser received. According to Google, the rolling it out of the click share for Search campaigns

by Luis Rijo

Marketing News - Dec 23, 2018 Bing Ads removes 3 columns from the Share of Voice reports

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in

by Luis Rijo