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2 posts

Intelligent Tracking Prevention

Posts

  • 2 min read

    Firefox will block slow third-party trackers and cross-site tracking

    Luis Rijo
    • • Mozilla

    Mozilla last week announced a new update on Firefox. In 2018, Firefox will have by default slow third-party tracking blocking and more controls for users a choice over the information they share with sites. Cross-site tracking will be blocked in January 2019. Blocking slow third-party tracking According

  • 1 min read

    Apple's Intelligent Tracking Prevention defeated by Google and Microsoft

    Luis Rijo
    •

    Last fall, Apple introduced the Intelligent Tracking Prevention on Safari. It restricted access to cookies after 24 hours. Due to this cookie restriction, companies like Google and Bing, and other major DSPs, are facing difficulties in tracking conversions accurately on the Safari browser. Google rapidly adapted and created a method