Acxiom cuts identity build time from 24 months to weeks with Salesforce
Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers?
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google opens Spain telemedicine ads to LegitScript holders from Aug. 5
Spanish telehealth spending is forecast to compound at 11.6% through 2033, and certification now gates the ad channel. Which markets does Google still exclude?
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Google users who delete their selfie video lose access to some features
Face scans stay encrypted at rest, yet deletion costs advanced features and an opt-in setting feeds facial recognition training. What does GDPR make of it?
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Google puts Adelaide attention scores into DV360 bidding from mid-July
Attention Units move from post-campaign reports into live bid decisions for DV360 buyers. Amazon DSP got the same signal in June. Which DSP holds the edge?
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Google Ads API v25 kills two lifecycle goal resources, forcing code rewrites
Removed CustomerLifecycleGoal and CampaignLifecycleGoal break automated goal configuration. Five features land, including Shorts likes and comments in reports.
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Yahoo DSP gains Truthset audiences rated against 30-60% data waste
Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face?
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Google weighs appeal, says 890 million euro EU fine kills Search
Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.
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EU fines Google 890 million euros and gives it 60 days to fix search
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
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Microsoft Clarity beta cuts AI citation query sorting into ranked topics
Beta feature ranks each topic by citation count and share of authority, plus export support for publishers. Second Clarity AI visibility release in two weeks.
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Meta drops polling for webhooks as ads endpoint gains 88 notifications
Rate limits, not new features, drove the change. Five standalone webhooks plus one unified endpoint now push ad status data, and polling still works for now.
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Nexxen gains Acxiom household data as signal loss forces new targeting mix
Omnicom-owned Acxiom feeds interest, purchase and household insights into Nexxen Discovery, a second DSP outlet in six weeks. Does breadth beat neutrality?
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Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
