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Marketing News   -   Dec 16, 2018 ironSource launches a ROAS Optimizer Tool to increase efficiency in spend

ironSource today announced the launch of a ROAS Optimizer tool. The ROAS Optimizer tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal. ironSource says there are 3 main issues preventing user acquisition managers from executing efficient strategies: * Their limited capacity

by Luis Rijo
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